Blog/News

Alan Gordon, CEO and Co-Founder of the Aroma Academy preparing for the "Develop Your Sensory Skills" Class - the queue is already forming! Standing Room only for the "Develop Your Sensory Skills" Class at the London Wine Fair!  

Ready to exhibit in the Education Zone at London Wine Fair 2018.            

This is one of the best-known aromas in the general category of citrus smells. It gives a “lightness-of-spirit” and delicate freshness to many celebrated whiskies. We use the special orange aroma molecule which is liberated from the peel as you peel a fresh orange. This aroma is very diffuse – we are all aware that even if someone peels an orange some distance away, your nose will invariably be alerted! Citrus notes are usually regarded as "Top Notes," appearing in the first part of an aroma sensation, and indeed this is also the case here. However, the special molecule in...

The aroma of fine liquorice is a distinctive type of herbal aroma note but it does overlap in character with some other herbs - and so you may also be reminded of anise, star anise, tarragon and fennel. The aroma is entirely different from having authentic liquorice root in the mouth since the root contains molecules which are much sweeter than sugar and so provides a combined taste and aroma effect.  When nosing the Aroma Standard in the Gin Aroma Kit, there is an immediate aroma ‘effect’ on the wet strip, but is not easily recognisable until the strip ‘warms up’...

Delighted to be exhibiting at ADI again this year - thank you for all the interest in our Sensory Training Products & Programmes!