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Master the Sense of Smell
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Sommelier/Professional Bar Tender

Highly developed Sensory Ability is a fundamental foundation skill for Sommeliers and Professional Bar Tenders.

The ability to identify and articulate Flavour Profiles and differentiate between different grape types, spirits styles and drinks brands is an every-day requirement in these roles.

In addition, the ability to identify “off flavours” in the world of wine has always been a fundamental skill requirement for Sommeliers and, in the increasingly complex and popular world of cocktails, it has never been more important for Professional Bar Tenders to understand Flavour Profiles and have highly developed Sensory Skills.

At the Aroma Academy, we have developed a very effective, systematic methodology to develop these vital Sensory Skills together with a set of Aroma/Flavour Reference Standards.

This proven system is accessible via our Series of Self Learn Aroma Training Kits and our class room based Training Programmes.

Self-Learn Training Kits

Most people access the methodology via the Self-learn training kits which include ;

  • A set of Aroma Reference Standards specially designed for the category
  • A set of blank Aroma Strips
  • A guide booklet which includes general information regarding the category, the reference standards and, vitally, the Aroma Academy sensory training methodology.

The Self Learn Aroma Training Kits are currently available for 5 categories – Whisky, Wine, Gin, Rum & Bourbon and allow you to develop your Sensory skills at the pace that suits you best.

You will be amazed at how rapidly your Sensory Skills develop as we set you on the path to “Nose like a Professional”.

The Kits are available from our Online Store - click here.

Class Room Training

We undertake a series of class room based Training Programmes– all focused on the Training and Development of Sensory Skills.

This Training includes Foundation Sensory Understanding, how Aromas/Flavours behave, our unique Sensory Training Methodology, Sensory Practice, Flavour Profiling, typical Flavour Faults and an introduction to Sensory Competency/Proficiency.

The Training has three levels, Foundation, Intermediate and Advanced. Please click here for more details.

Promotion of the importance of Sensory Skills

To help promote the importance of Sensory Skills the Aroma Academy has been very pleased to be associated with the annual Sommelier Challenge at the London Imbibe Exhibition where the Sensory Ability of the top Sommeliers is tested. A key element of the Challenge is the "blind" identification of a set of Reference Standards provided by the Aroma Academy.

A photograph of one of the Challenge sessions is shown opposite.