Looks like you're in . Would you like to go to the website for ? Yes, please! or No thanks!
Global Leading Sensory Training & Aroma Marketing
Cart 0

Why the Aroma Academy?

Why our Kits and Training Programmes?

Bombay Sapphire Gin Aroma Kit
  • Each of our Aroma Standards are specifically nuanced for the category in question, approved by experts in the particular field (be it whisky, gin, rum, bourbon,…) and are, typically, a sophisticated blend of aroma solutions developed via a mixture of leading scientific knowledge and practical nosing by a panel
  • We do not just provide you with the specially designed Aroma Standard solutions – we also provide you with a “tried and tested” systematic methodology to train your nose
  • Our Director of Science & Technology, Dr George Dodd, who personally created both the Aroma Training Kits and the Aroma Training Methodology is peerless in the field.

So who uses our kits and our methodology?

Wine Aroma Kit in use
  • Thousands of individual enthusiasts around the world
  • Industry professionals who understand the importance of developing their Aroma Recognition skills for their jobs and businesses
  • Leading Global Drinks companies and Education Training Institutions who use both our branded Aroma Academy kits and have requested us to develop specially tailored bespoke kits for their brands. Our blue chip customers include;
    • Diageo – Johnnie Walker Whisky & Tanqueray Gin
    • Pernod Ricard – Chivas Whisky
    • Bacardi – Bombay Sapphire Gin
    • Edrington – Highland Park, Glenrothes, Famous Grouse
    • Glenmorangie – Single Malt Whisky
    • Distilled Spirits Epicenter, Kentucky, USA - Bourbon