Sales & Marketing

There has been an explosion of drinks brands and expressions in recent years and companies are having to develop ever more innovative ways to differentiate themselves in an increasingly crowded market.

Product Promotion

A key element of this brand differentiation is via the Product Flavour Profile and, at the Aroma Academy, we have significant experience of working with both blue chip clients and small craft producers to help them communicate their Flavour Profile message in fun, engaging and memorable ways.

This includes ;

• The provision of Aroma Kits to allow Brand Ambassadors and other Sales and Marketing Professionals to demonstrate and highlight key Flavour Profiles to customers
• The development of bespoke Aroma/Flavour Solutions, tailored to individual brand Flavour Profiles
• Presentations, Seminars and Masterclasses conducted on behalf of clients to selected end customers/distributors/retailers

Staff Training

We conduct Training tailored to Sales & Marketing staff to develop foundation Sensory Skills and to ensure that they are knowledgeable when conversing with customers regarding Sensory Understanding and Flavour Profiling. This Training is suitable for a range of staff including Brand Ambassadors, Account Managers, Visitor Centre Tour Guides, Retail Staff and other Sales & Marketing Professionals.

Online E-Learning Sensory Training – Foundation Programme

The online E-Learning Sensory Training Programme was developed to improve access to our Sensory Training as we are only able to offer a limited number of class room based Training sessions each year.

Participants are sent a Physical Standards Training Kit in addition to gaining online access to the course content. The online E-Learning option allows participants, anywhere in the world, access to the Aroma Academy Sensory Training Programme and allows progress at your own pace - at the time of your choosing.

The first E-Learning programme that we now offer online is the Foundation Programme which covers the same material as the Class Room Foundation Sensory Programme (see below) but with the content tailored and specially designed for online learning. As you progress through the online content, you are prompted to engage with the accompanying Standards Training Kit. There is an optional Assessment Module at the end of the programme.

This online E-Learning Foundation Level Sensory Training Programme is generic in approach with respect to drinks and provides important Sensory Foundation learning for anyone in the drinks business.

On completion of the Foundation programme, you will have significantly improved your ability to detect, identify and articulate flavour profiles.

Aroma Marketing

The Sense of Smell is an incredibly powerful means of enhancing customer experiences and influencing customer behaviour - particularly in Visitor Centres and Retail environments.

Please see the Aroma Marketing section for more information.