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Master the Sense of Smell
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Specialist Retailers & Distributors

We provide Specialist Retailers & Distributors with ;
  • Industry Leading Products which are highly relevant, enjoyable and educational at great trade prices
  • Training and Education for Staff to allow more meaningful engagement with knowledgeable customers

Products for the Drinks Enthusiast & Drinks Professional

Self-Learn Training Kits

The Aroma Academy Self-Learn Sensory Aroma Training Kits are extremely popular with the drinks enthusiast community – and with those searching for gifts for enthusiasts who are looking for “something that bit different.”

The Self-Learn Kits are both “educational and fun” and are ideal for those who simply wish to develop their Sensory Skills, for those who wish to go further and “Learn to Nose like a Professional” and are particularly popular with those who wish to attain Connoisseur status in their chosen field of interest.

The Self Learn Kits are available for five categories in a range of sizes and boxes; Whisky, Wine, Gin, Bourbon & Rum.

Please contact us for Trade Prices

Aroma Games

The Aroma Games are highly interactive and are very firmly aimed at the Gift Market for drinks enthusiasts.

These unique Games have three elements to test Nosing Ability and Flavour Profile Knowledge ;

  • Blind Nosing
  • Aroma Matching (with a set of Aromas and Game Cards)
  • Aroma Profiling

The Games can be played solo, in a group or in competing teams and are currently available for Whisky, Wine, and Gin.

Please contact us for more information about any of the products including details of our attractive Trade Prices.

Staff Training

It is well established that knowledgeable staff enhance customer experiences and lead to improved retail sales and we all have experience of the opposite end of the spectrum where we have “decided to take our business elsewhere” when retail staff are unable to handle the most basic of questions regarding a product of interest.


Companies who invest in employee development also reap the rewards of improved staff retention.

The Aroma Academy has developed a tailored version of its Foundation Sensory Training Programme specially designed for Specialist Drinks Retail Staff.

Please contact us for more information.