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Global Leading Sensory Training & Aroma Marketing
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Specialist Retailers & Distributors

We provide Specialist Retailers & Distributors with ;
  • Industry Leading Products which are highly relevant, enjoyable and educational at great trade prices
  • Training and Education for Staff to allow more meaningful engagement with knowledgeable customers

Products for the Drinks Enthusiast & Drinks Professional

Self-Learn Training Kits

The Aroma Academy Self-Learn Sensory Aroma Training Kits are extremely popular with the drinks enthusiast community – and with those searching for gifts for enthusiasts who are looking for “something that bit different.”

The Self-Learn Kits are both “educational and fun” and are ideal for those who simply wish to develop their Sensory Skills, for those who wish to go further and “Learn to Nose like a Professional” and are particularly popular with those who wish to attain Connoisseur status in their chosen field of interest.

The Self Learn Kits are available for five categories in a range of sizes and boxes; Whisky, Wine, Gin, Bourbon & Rum.

Please contact us for Trade Prices

Aroma Games

The Aroma Games are highly interactive and are very firmly aimed at the Gift Market for drinks enthusiasts.

These unique Games have three elements to test Nosing Ability and Flavour Profile Knowledge ;

  • Blind Nosing
  • Aroma Matching (with a set of Aromas and Game Cards)
  • Aroma Profiling

The Games can be played solo, in a group or in competing teams and are currently available for Whisky, Wine, and Gin.

Please contact us for more information about any of the products including details of our attractive Trade Prices.

Online E-Learning Sensory Training – Foundation Programme

The online E-Learning Sensory Training Programme was developed to improve access to our Sensory Training as we are only able to offer a limited number of class room based Training sessions each year.

Participants are sent a Physical Standards Training Kit in addition to gaining online access to the course content. The online E-Learning option allows participants, anywhere in the world, access to the Aroma Academy Sensory Training Programme and allows progress at your own pace - at the time of your choosing.

The first E-Learning programme that we now offer online is the Foundation Programme which covers the same material as the Class Room Foundation Sensory Programme (see below) but with the content tailored and specially designed for online learning. As you progress through the online content, you are prompted to engage with the accompanying Standards Training Kit. There is an optional Assessment Module at the end of the programme.

This online E-Learning Foundation Level Sensory Training Programme is generic in approach with respect to drinks and provides important Sensory Foundation learning for anyone in the drinks business.

On completion of the Foundation programme, you will have significantly improved your ability to detect, identify and articulate flavour profiles.

Staff Training

It is well established that knowledgeable staff enhance customer experiences and lead to improved retail sales and we all have experience of the opposite end of the spectrum where we have “decided to take our business elsewhere” when retail staff are unable to handle the most basic of questions regarding a product of interest.


Companies who invest in employee development also reap the rewards of improved staff retention.

The Aroma Academy has developed a tailored version of its Foundation Sensory Training Programme specially designed for Specialist Drinks Retail Staff.

Please contact us for more information.