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Master the Sense of Smell
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Training Programmes

George Dodd Master ClassIntroductory Sessions

The Aroma Academy 2 hour “Introductory Sessions” are not only fun informative sessions but also serve as the perfect introduction to the full Aroma Academy Training Programmes.

The Core Aroma Academy Training Programme

A three step process which we describe as 1-2-3. It is entirely up to course participants how far along the journey to expertise they wish to travel.

Phase 1: Foundation Level (1 Day Programme)

Some participants are very content to only attend the Foundation Level, the initial one day programme that provides a fantastic introduction to the Sense of Smell and to the basic methodologies and tools to allow the development of your Aroma Recognition Skills. Phase 1 includes an introduction to aroma recognition, aroma vocabulary, calibrating your nose and aroma profiling. It is suitable for all audiences.

Phase 2: Intermediate Level (2 Day Programme)

Many people progress to Phase 2 – the Intermediate Level - which builds on the basics of Phase 1, providing more depth and detail regarding the aromas, their sources (including some chemistry) and how this affects the aroma/flavour profiles. You learn more about the subtle nuances of the sub categories of aroma families, and how to build this knowledge into a more useful identification pathway. To attain the Intermediate Diploma, there is an optional 1 hour exam at the end of Phase 2. This course is suitable for the enthusiast connoisseur and for all levels of the drinks, food and hospitality industries.

Phase 3 : Advanced Level (3 Day Programme)

The Phase 3 element of the programme finalises the aroma and sensory journey for the majority of advanced participants. It includes even more depth regarding the psychology of smell, aroma profiling and the intricacies of the science of smell. The influence of molecular structures are explored, showing the relevance of the aroma and flavour you are smelling or seeking to identify to the end product. The three days will typically include a visit to a distillery, winery or brewery to experience, in person, the production process at the heart of flavour development.
There is an examination at the end of this course and successful candidates will be awarded their Aroma Academy Diploma in Aroma Training.

The Aroma Academy sealExpert Aroma Mentor Programme

Finally, for those who wish to become true Aroma Experts, with highly tuned Aroma Recognition ability, an expert knowledge of the intricacies of the Sense of Smell and a fuller knowledge of both the Science and the Psychology of Smell, the Aroma Academy also provides a special Expert Aroma Mentor programme.

Training Programme Overview

The Aroma Academy Training Programmes are focused on the development of Aroma Recognition Skills. There are both generic programmes and programmes focused on particular categories. For example, the Wine and Spirits Training courses cover specific drinks categories - for business and enthusiast customers alike - with the development of Aroma Recognition skills as the fundamental foundation of Wine training, Whisky training (and Whiskey training), Gin training, Bourbon training and Rum training.

This Aroma Recognition Training, be it generic or category specific, should be considered as the foundation, as the fundamental building blocks, on which, and with which, your route to knowledge and expertise in your chosen field of interest is constructed and developed. It provides the key practical skill to be able to identify, distinguish and articulate the aromas and flavours of the finished product which, after all, is the end result of everything you may wish to learn in wine training or spirits training regarding the influence of raw materials, or their source, or the production process or the maturation process.

To take the Wine category as just one example, if you wish to further your wine education, it is a significant advantage, as you travel on that journey, to not only be knowledgeable about the key aromas and flavours associated with the main grape types, but to have the confidence that you are able to identify and articulate them in any given wine. In essence, we provide the key practical skills to complement the more theoretical elements of your wine education.