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Global Leading Sensory Training & Aroma Marketing
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Sensory Training Kits -  tailored to customer specifications

49kitThe Aroma Academy not only develops its own products but also develops bespoke Sensory Aroma products for our customers.

Our in-house capability allows us to develop and tailor Aroma Standards to specific customer specifications and create bespoke Aroma Standards Sets. We work with companies – large and small - who are interested in our sensory expertise in the science of aromas, fragrances and the sense of smell.

We have established an enormous library of Aroma Standards related to many drinks categories (both ‘Positive’ Flavour elements and ‘Faults’) and are continually developing new Standards on customer request.

Bespoke Selection Kits

In addition to our standard Aroma Training Kit sets for different categories, many customers (particularly Drinks Producers, Trainers and Sales & Marketing personnel) request individual ‘Bespoke’ Kits selected from our range of Aroma Standards  - see example opposite.)

Many variants of the types of kit above are present in Spirits and Winery laboratories to operate as Standards for Distillers, Wine Makers, Brewers and Sensory Panels

Bespoke Co-Branded Kits

We have produced tailored bespoke co-branded Standards Kits for many customers including some of the most “blue chip” companies in the food and drink industries. These are extensively used in Sales & Marketing activities – particularly as integral parts of product ‘tasting’ events – and are widely used for inhouse staff training and customer training.

  • BS12KBacardi-Martini ( Bombay Sapphire Gin)

    • We provided “aroma/flavour consultancy” to Bacardi–Martini and have aided the marketing of their Bombay Sapphire Gin brand, identifying key aromas and supplying aroma solutions. We also delivered “Gin Aroma Master Classes” and developed a bespoke Aroma Kit tailored to Bombay Sapphire Gin.

  • Diageo (Johnnie Walker Scotch Whisky and Tanqueray Gin)

    • We developed bespoke Aroma Solutions to support the marketing of, and training regarding, Johnnie Walker Scotch Whisky and developed bespoke training kits for Diageo Gin brands. We have also created tailored Standards in use at Point of Sale promotional locations worldwide. A recent bespoke kit example was focused on the many ‘Smoky’ elements of some of the Johnnie Walker Scotch Whisky expressions.

  • ISCIndependent Stave Company (USA)
    • Independent Stave Company craft quality cooperage products used in the spirits and wine making industries. We developed a bespoke Standards Kit to communicate the impact on flavour profile of different wood selections and ‘char’ finishes in their range of industry leading maturation barrels
  • Pernod Ricard (Chivas Scotch Whisky)

    • We developed a bespoke Aroma Kit related to the Chivas Scotch Whisky brand

  • BRANDYE J Gallo (USA)
    • We developed an Aroma Standards Kit related to the unique flavour profile of EJ Gallo’s range of California Brandies
  • Glenmorangie (Single Malt Scotch Whisky)

    • We provided “aroma consultancy” and also supply individual aroma solutions tailored to the “Nosing and Tasting” notes of various aged Single Malt Whiskies distilled by Glenmorangie (now part of the LVMH group) for use by both the Whisky Creation team and Brand Ambassadors.

  • Distilled Spirits Epicenter, Kentucky, USA (Bourbon)

    • We developed bespoke Aroma Training Kits for the leading educational distilling institute related to craft distilling in the USA

  • Beam Suntory (Hornitos Tequila)
    • We developed bespoke Aroma Standards tailored to the Hornitos Tequila brand
Please contact us and we would be delighted to review how we could be of assistance to your business.