Looks like you're in . Would you like to go to the website for ? Yes, please! or No thanks!
Global Leading Sensory Training & Aroma Marketing
Cart 0

Blog/News

Aroma of the Week : Rum Aroma Kit : Toffee

Aroma of the Week : Rum Aroma Kit : Toffee

The cooked sugars and molasses from Rum production give a cooked candy element including the well-known and much-loved toffee aroma which is typically quite easy for people to identify – as compared to many aroma nuances. In general, in many rum brands, the toffee aromas are constructed around a blend of buttery and creamy aromas that are in turn nuanced with other aroma types to provide many different expressions of toffee aroma and flavour. For example, many toffee aromas have both roasted and nutty aromas in the background. The toffee type we include in the Aroma Academy Rum Aroma Kit...

Read more →


Aroma of the Week : Bourbon Aroma Kit : Raisins

Aroma of the Week : Bourbon Aroma Kit : Raisins

Raisins have a characteristic deep fruity spectrum of aroma notes that changes as the grapes age and start to dry. The particular aroma quality of raisins which we display in the Bourbon Aroma Kit is extremely complex. The aroma comes from precise blending of a large number of specific odorant molecules from various smell classes - including many types of fruity molecules from a variety of fruity notes. The fruity profile is nuanced by the piquancy and slight ‘bite’ that comes from the inclusion of special acid aroma molecules. This note adds to the sensory richness of the total Bourbon aroma...

Read more →


Aroma of the Week : Wine Aroma Kit : Gooseberry

Aroma of the Week : Wine Aroma Kit : Gooseberry

The world is full of berries, and when it comes to berry smells we are always on our guard since we may have a mixture of berry notes in wines providing very complex aromas. More than perhaps any other type of berry we meet in the context of wine, the actual taste of a gooseberry (and here we mean the pure taste and not taste as a misnomer for the sensation of flavour - for which the major contribution comes from the Sense of Smell), is just as important as the aroma, giving a delectable sharpness and crispness. This is...

Read more →


Aroma of the Week : Whisky Aroma Kit : Malty

Aroma of the Week : Whisky Aroma Kit : Malty

This is an important category for Whisky flavours and it is also complex with no single aroma molecule representing the full flavour profile of what is represented by this term. We are referring to the smells from Malted Barley, and these may be “grain-like,” or “burnt” or “like biscuits.” The aroma profile we choose in the Aroma Academy Whisky Aroma Kit is a generic example of a malty aroma character as no single aroma expression can fully capture the character of this odour category. If you closely examine the Aroma Strip you will be able to experience the lightly burnt nuance...

Read more →


Aroma of the Week : Gin Aroma Kit : Meadowsweet

Aroma of the Week : Gin Aroma Kit : Meadowsweet

One of the pleasures of life is to enjoy the fragrant white flowers of Meadowsweet and it is enchanting to come across the contribution of this flower to Gin. The meadowsweet aroma is soft and sweet - suggestive of an aspect of bitter almonds for some noses, a soft-floral gentle spiciness for other noses and yet other noses will compare it to the haunting scent from Hawthorn flowers on a warm wind at a distance. In the Aroma Academy Gin Aroma Kit, the delightful soft floral scent of meadowsweet is immediately evident on the wet strip (contrast this to the...

Read more →